by Andrew Pelkey
August 2023

Mid-Summer slump…
Speaking from my personal experience in the landscape industry, August tends to be a slower time.

For those of you on the landscape maintenance side of things, spring clean-ups, mulch, and flowers are done, and you’re finishing up the last of your summer pruning and settled into weekly mowing and bed maintenance. Commercially speaking, enhancements tend to see a slump unless you were able to push some of that work off to this time of year.

On the installation side of things, hopefully your schedule is booked from the busy spring inflow, but sales during the month of August tend to be a bit slower due to a few factors. One main component is that your clients are taking their summer vacations and spending time with the kids while they are off on school break.

Maybe you would like to follow suit and use this month to relax and regroup. Or maybe, you are like me and like to use this time to catch up and reengage in things you didn’t have time for during the busy season.

From a sales perspective, it’s a perfect time to start talking about fall services with your clients as well as snow and ice sales, and from a production side, it’s a solid time to start going through the winter equipment.

It is also a good time to map out your fall and winter, look into the different educational resources available through NHLA to continue to further your knowledge in the Green Industry. Our events page on our website always has the latest schedule.

I hope that you all do take some time to recharge before the fall rush.