Understanding What You’re Worth – NHLA Dinner Meeting

November 12, 2019 @ 5:00 pm – 8:00 pm
The Puritan Backroom
245 Hooksett Rd.
$50 members/$60 non-members

Please join us for our November Dinner Meeting at the Puritan Backroom Conference Center. The topic will be, Understanding What You Are Worth – A Conversation About Value Creation and Pricing Strategy, presented by Wayne Lamarre, owner of Contractor Fuel.

Wayne will go beyond the X’s and O’s of estimating, to the underlying core principles that influence where you set your rates and mark ups. The presentation will cover many topics directly related to pricing for the contractor. Understanding and overcoming the obstacles with higher pricing and looking at common approaches contractors use to develop pricing will all be examined.

Wayne will also discuss the Value/Price Equation, and how it relates to every client’s decision making process. Are you ready to raise your rates without pushback? Learn what it takes to accomplish this, and also how to identify the right audience. The right client influences what you earn! Join us to learn about these topics and more!

Prior to forming Contractor Fuel, Wayne was the owner of a successful landscape company, here in New Hampshire. He is actively involved in helping contractors develop successful pricing strategies, management techniques, and the use of social media. Please join fellow NHLA members and guests for an exciting presentation on understanding the principles of pricing and what you are worth!


Wayne Lamarre, LEED AP is the owner and head strategist at Contractor Fuel, where he helps contractors raise their visibility and value, making it possible to earn more money and work with better clients.

With over two decades of experience in the landscape industry, Wayne’s mission is to help contractors and service providers succeed through improved communication, sales processes, messaging, service delivery, and estimating practices.

Wayne is also a founder at Reviewzio, a new venture designed to help contractors and other small businesses acquire and leverage the power of online reviews to earn more business.

You can learn more about Wayne here:  https://contractorfuel.com/waynelamarre/

Cost is $50 for members, $60 for non-members. (Membership can be verified here.)  (Registration CLOSED – email Pam Moreau for availability at nhla@comcast.net)

The Puritan Backroom Conference Center is at 245 Hooksett Road, Manchester, NH. NHCLPs will earn one credit for attending. Attendance certificates will be available.


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